I struggled for years to figure out what made stores highly profitable. And why my stores were struggling. Profitable months would come and go. But I was never in the driver's seat of the profit - it was out of my control. And I couldn't recreate those profitable months on command. I never stopped testing. New ads. New offers. But eventually, it was better automation that cracked the code. I realized that growing the value of customers and focusing on what happens after the first purchase is key. Of course, having an offer that kicks butt matters, but so much profit is lost in the next 30, 90, and even 365 days of a customer's interest in your brand. That first impression matters the most, but you have to work to make them lifetime buyers - and that's where our automation shines. Having cracked the code for myself, I'm proud to bring automation to more people. The opportunity to help you win the hearts of your customers (and their credit cards) with automation is my passion."